Description

Webinar Name: Stambaugh Ness- Importance of Soft Skills for Seller Doers

Presented by: Scott Butcher

The seller-doer model of business development is very common in architecture, engineering, construction, environmental and related firms. Most seller-doers have the required hard skills to be an effective doer but struggle with the “softer” skills required to thrive as a seller. With ever-advancing technologies, younger generations in decision-making roles, and disruptive macro-economic conditions, business development skills need to continually evolve to stay relevant.

Join Scott Butcher and be introduced to twelve power skills and one overarching skill critical for seller-doers to succeed in today’s market space.

During this webinar, we’ll help you:

• Identify skills gaps typically faced by seller-doers as they approach business development responsibilities.
• Gain insight into twelve critical skills required to succeed in seller-doer roles, with an additional skill that overlays all others.
• Conduct a self-assessment to identify gaps in your personal skillset to target areas for improvement.

Date and Time:

January 27, 2026

10:30 AM - 11:30 AM

Registration:

ACEC Virginia Member: $50

Non-Member: $125

PDH: Only registered attendees will receive the 1 PDH

   Scott Butcher, FSMPS, CPSM

Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.

Scott is a sought-after national speaker who has presented for numerous industry organizations, including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.

Prior to joining Stambaugh Ness, Scott was the owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.

EDUCATION

• BS degree in Marketing from The Pennsylvania State University
• Certificate in Professional Photography from the New York Institute of Photography

PROFESSIONAL HIGHLIGHTS

• National AE Industry Presenter
• Society of Marketing Professional Services, Fellow
• SMPS Foundation, Former Trustee and President
• Forty Under 40, Central Penn Business Journal
• Outstanding Alumnus of the Year, Leadership York

COMMUNITY HIGHLIGHTS

• Sitting Vice President of Marketing and Development for the Northern Central Railway, a nonprofit excursion railroad in southern York County. (Formerly known as Steam Into History.)
• Former President and Director of Historic York, Inc.
• Former Director of the York County Convention & Visitors Bureau
• Former Director of the American Red Cross – York County Chapter
• Former Secretary and Director of Leadership York
• Former Vice President and Director of Main Street York
• Former Task Force Member for William C. Goodridge Freedom House & Underground Railroad Museum