2025 Stambaugh Ness Webinar: Understanding Business Development Models

Description

Webinar Name: Stambaugh Ness- Understanding Business Development Models

Instructor: Scott Butcher

Date and Time: February 24, 2026, at 10:30 AM - 11:30 AM

Webinar Description: 

With many companies managing different go-to-market strategies for each service line, market sector, or geographic region, integrating the right business development model is critical for a strategy to thrive.

Scott Butcher reveals the various business development model options and their inherent benefits and challenges.

During this webinar, you’ll:

• Understand the different staff models for business development.
• Gain insight into the relationship of services/markets/regions to the various business development approaches.
• Evaluate business development staffing models to determine how these strategies align with their markets.

Registration:

ACEC Virginia Member: $50

Non-Member: $125

PDH: Only registered attendees will receive the 1 PDH

About our Speaker- Scott D. Butcher, FSMPS, CPSM

 Scott is an AE industry veteran with 30 years of experience in strategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.

Scott is a sought-after national speaker who has presented for numerous industry organizations including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC. A prolific writer, Scott has authored 15 books, written numerous ebooks, white papers, and blogs including his Marketropolis blog for Engineering News-Record. He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.

Prior to joining Stambaugh Ness, Scott was the owner/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.

EDUCATION

• BS degree in Marketing from The Pennsylvania State University
• Certificate in Professional Photography from the New York Institute of Photography

PROFESSIONAL HIGHLIGHTS

• National AE Industry Presenter
• Society of Marketing Professional Services, Fellow
• SMPS Foundation, Former Trustee and President
• Forty Under 40, Central Penn Business Journal
• Outstanding Alumnus of the Year, Leadership York

COMMUNITY HIGHLIGHTS

• Sitting Vice President of Marketing and Development for the Northern Central Railway, a nonprofit excursion railroad in southern York County. (Formerly known as Steam Into History.)
• Former President and Director of Historic York, Inc.
• Former Director of the York County Convention & Visitors Bureau
• Former Director of the American Red Cross – York County Chapter
• Former Secretary and Director of Leadership York
• Former Vice President and Director of Main Street York
• Former Task Force Member for William C. Goodridge Freedom House & Underground Railroad Museum